UPDATE 1-Swiss National Bank's Jordan: euro-franc parity not economically important

By Reuters

The Swiss National Bank believes the Swiss franc's rise above parity versus the euro is unlikely to have a significant impact economically, Chairman Thomas Jordan said in an interview broadcast on Saturday. It rose above 1 franc to 1 euro earlier this month before weakening to around 1.02 francs to the euro. A year ago, a euro bought 1.10 francs.

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