NBA's new arms race: Atlanta Hawks' $50M facility to merge sports, science – USA TODAY

NBA’s new arms race: Atlanta Hawks’ $50M facility to merge sports, science
USA TODAY
“It gives us competitive distinction in the NBA,” Hawks CEO Steve Koonin said. “From a business, brand, franchise standpoint, it distinguishes us in a world that is uber-competitive. Anything you do that makes you stand out is a good thing. We couldn’t

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